How to Use Social Media in Promoting Your Business

Businesses around the world know that social media is a great help for getting their brand out there. If people haven’t heard of your brand yet, social media is a great platform in reaching new audiences. Having a social media presence has a number of benefits especially for small businesses. Aside from connecting to new people, it can also help in marketing and potentially growing your brand. In addition to that, social media is free!

Don’t worry if you haven’t started with social yet, there’s still time to apply these simple tips in using social media to optimize your business.

1. Identify Your Audience

Before you begin sharing posts online, you have to know who your potential clients are. It’s safe to say that not everyone is your targeted audience and it’s very important to narrow it down to those people whom you think are suitable for your product. In this way, it would be easier for you to post content that your clients can relate to.

2. Choose The Right Platforms
   There are many social media platforms to get your business out there but the questions is, where are your audience at? Here are some of the most popular social media platforms you can choose from in building your brand.

Instagram – photo and video sharing, almost 400 million active users per month.

Facebook – largest social networking site, approximately 1.6 billion active users per month.

Twitter – short text messages, photos and videos, 320 million active users per month.

Pinterest – photo sharing and bookmarking website, approximately 100 million active users per month

LinkedIn – social media site for professionals, almost 100 million active users per month.

3. Plan for Your Content

Setting up your social media accounts is just the beginning. You have to know what kind of content your audience is looking for. Decide how frequently are you going to post on your accounts and on what time is the best time to publish your content. Having a content calendar is a great way to be reminded of your content and schedule so you won’t miss a day!

4. Create Engaging Content

As entrepreneurs, we know how busy you are that it can be really difficult to bring different content all the time. Worry not! It’s really not about the quantity but the quality of the post. The more engaging your posts are, the more likely it is to be discovered by others!

Try experimenting with graphics or videos that can be engaging. You can also pose questions for your audience to answer and interact with. Being updated with the latest social media trends will also help you gain and retain followers. Similarly, by using hashtags, your published content will attract more users to your social media accounts.

5. Build a Relationship with Your Audience
   Social media is about making connections so you want to make sure that you build that kind of trust to your audience. How do you build connection with them? By simply commenting and replying to posts, starting a conversation, sharing useful information and even just showing appreciation to them! These are just simple ways but it will definitely make an impact.
6. Stay Active on Social Media

We already told you how important Social Media is for your brand. The challenge now is to stay active and relevant. Social media creates awareness for your brand and in order for your brand to grow, you have to stay active and up to date.

 

Need help with social media management or content creation? LA Wave Media offers services such as social media management and virtual assistance. Follow us on facebook and instagram to be updated on our latest posts.